Everything you get with marketing from Pulse Digital
Kenyan buyers live on Instagram and Facebook. Meta Ads is how you reach them when they're not actively searching. Done right, it's the most cost-efficient way to generate leads and sales in almost every Kenyan consumer category. Done wrong, it's the fastest way to conclude that 'social media ads don't work'.
We run Meta Ads for fashion brands, real estate developers, private schools, F&B chains, e-commerce stores, event organisers and B2C service businesses across Kenya. Every account is built around three fundamentals: creative that stops the scroll, targeting that respects Meta's algorithm rather than trying to fight it, and conversion tracking through the Conversions API.
What separates our Meta Ads work
Creative testing at scale: 5 to 15 new ad variants per week for growing accounts, filmed and edited in-house or briefed to your creative team. Full-funnel campaign structure: top-of-funnel awareness, mid-funnel consideration, bottom-of-funnel conversion and retention. Advantage+ campaigns where the data supports it, manual campaigns where it doesn't. Conversions API installed properly so iOS 14+ users are still tracked. Regular attribution reviews so we know what's actually working, not just what Meta's dashboard says.
If any of this sounds familiar, we can help.
Meta Ads used to work and now cost per lead has doubled.
You're running boosted posts instead of proper campaigns.
iOS 14+ broke your tracking and you never fixed it.
Your creative is stale and CTRs keep dropping.
You can't tell if your ads or your organic content are driving the sales.
Our process
Audit
Full account audit: structure, targeting, creative, pixel, CAPI and attribution.
Tracking
Meta Pixel, Conversions API and CRM integration verified end to end.
Campaign structure
Awareness, consideration and conversion campaigns with clean audience separation.
Creative testing
5+ new variants per week, static and video, tested against controls.
Optimisation
Weekly reviews of spend, CPA, ROAS and creative fatigue, with fast pivots.
Reporting
Monthly report tying spend to leads and revenue in your CRM or store, not just Meta's numbers.
What changes for your business
Lower cost per lead and cost per purchase through disciplined creative testing.
Tracking that survives iOS 14+ restrictions.
Full-funnel campaigns, not just retargeting the same 500 people.
Reporting tied to real business outcomes.
Creative pipeline that doesn't burn out.
Frequently asked questions
Pair this with
Google Ads management in Kenya
Google Ads management in Kenya that gets more leads for less spend. Search, Display, YouTube and Shopping campaigns run by certified specialists in Nairobi.
Learn more MarketingSocial media marketing in Kenya
Social media marketing and management in Kenya. Strategy, content, community and paid social for Instagram, TikTok, Facebook and LinkedIn.
Learn more DesignLanding page design in Kenya
High-converting landing pages for Google, Meta and TikTok ad campaigns in Kenya. Built to load fast, rank when needed and turn ad clicks into leads.
Learn more MarketingInfluencer marketing in Kenya
Influencer marketing campaigns in Kenya that drive real conversions. Vetted creators, clear briefs, contracted deliverables and honest reporting.
Learn more DesignE-commerce website development in Kenya
Build an online store in Kenya that accepts M-Pesa, cards and international payments. Shopify and custom e-commerce sites optimised for mobile shoppers.
Learn more