pulse<digital>
    Pulse
    EAT
    Social media Nairobi

    Social media marketing in Kenya

    Strategy, content, community management and paid social that grows your following and turns followers into customers, across Instagram, TikTok, Facebook and LinkedIn.

    What we offer

    Everything you get with marketing from Pulse Digital

    Social media in Kenya isn't a broadcast channel anymore, it's a search engine, a customer service line and a checkout counter. Buyers scroll Instagram before they Google. They DM before they call. They read the comments before they trust. A brand that shows up thoughtfully wins the sale even when its price is higher.

    We handle social media for fashion labels, F&B chains, real estate firms, private schools, fitness brands, professional services and B2B companies across Kenya. Every engagement starts with strategy: which platforms, which content pillars, which cadence, which audience and which metrics we're targeting.

    What our management includes

    Monthly content calendars split across educational, entertaining, promotional and community content. In-house content production or coordination with your team: photography, short-form video, motion graphics, static designs. Community management: replying to DMs, comments and mentions in your brand voice within an agreed SLA. Paid social boosting of your best organic content plus dedicated ad campaigns. Trend monitoring so we can move on relevant Kenyan cultural moments quickly. Monthly reporting on reach, engagement, followers, click-throughs and conversions.

    Platform-specific approach

    Instagram: mix of Reels for reach, carousels for saves, stories for community. TikTok: entertainment-first content that fits how Kenyans actually scroll. LinkedIn: long-form thought leadership for B2B, personal profiles for founders and executives. Facebook: still where older audiences and community groups live. X and Threads: reactive, culture-first, low volume but high value for certain categories.

    Problems we solve

    If any of this sounds familiar, we can help.

    Your social feed is 90% product posts and no one engages.

    You post when you remember, which is not often.

    DMs and comments pile up because no one owns replies.

    You have followers but no idea whether they buy anything.

    Every trend feels like it passes you by.

    How we do it

    Our process

    01

    Strategy

    Platform, audience, content pillars and cadence tied to real business goals.

    02

    Content production

    Monthly shoots and design cycles that fill the calendar.

    03

    Publishing

    Scheduled through Meta Business Suite, Later or Sprout with per-platform variations.

    04

    Community

    DMs, comments and mentions handled within your service level.

    05

    Paid boost

    Best-performing organic content amplified with targeted budget.

    06

    Reporting

    Monthly review of what worked, what didn't and what we're changing.

    Outcomes

    What changes for your business

    Consistent, on-brand presence across every platform that matters.

    Faster reply times that turn DMs into sales.

    Content that ranks and gets saved, not just liked.

    Data on what actually drives followers to buy.

    A calendar your team no longer has to build on a Sunday night.

    FAQ

    Frequently asked questions

    Ready to move on this?

    Tell us where you are now and where you want to be. We'll come back with an honest plan and a price.

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    Nairobi
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