Privacy Policy

1. Introduction

Pulse Digital Agency ("we", "our", "us") is a digital marketing agency registered and operating in Nairobi, Kenya. We are committed to protecting your personal data in accordance with the Kenya Data Protection Act, 2019 (DPA) and the regulations issued by the Office of the Data Protection Commissioner (ODPC). This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or engage our digital marketing services.

2. Information We Collect

We may collect the following categories of personal data:

• Contact Information: Name, email address, phone number, and business name when you fill out forms or contact us.
• Usage Data: IP address, browser type, pages visited, time spent on pages, and referring URLs collected automatically via cookies and analytics tools.
• Marketing Data: Preferences, survey responses, and newsletter subscriptions.
• Business Data: Information you provide when engaging our SEO, social media management, Google Ads, TikTok ads, or other digital marketing services.

3. How We Use Your Information

We process your personal data for the following purposes:

• To provide and improve our digital marketing, web design, branding, and advertising services.
• To respond to inquiries and provide customer support.
• To send marketing communications (with your consent) including newsletters and promotional offers.
• To analyse website usage and improve user experience.
• To comply with legal obligations under Kenyan law.

4. Legal Basis for Processing

Under the Kenya Data Protection Act, 2019, we process your data based on:

• Consent: Where you have given us explicit consent (e.g., newsletter sign-up).
• Contractual Necessity: Where processing is necessary for the performance of a contract.
• Legitimate Interest: Where we have a legitimate business interest that does not override your rights.

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyse traffic, and personalise content. You can manage cookie preferences through your browser settings. We use tools such as Google Analytics and Meta Pixel for performance tracking.

6. Data Sharing & Third Parties

We do not sell your personal data. We may share information with:

• Service providers (e.g., Google, Meta, Zoho) who assist in delivering our services, subject to data processing agreements.
• Legal authorities when required by Kenyan law or court order.
• Business partners with your explicit consent.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by Kenyan law. Contact and marketing data is typically retained for 3 years after last interaction, unless you request earlier deletion.

8. Your Rights

Under the Kenya Data Protection Act, 2019, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data.
• Object to or restrict processing of your data.
• Withdraw consent at any time.
• Lodge a complaint with the Office of the Data Protection Commissioner (ODPC).

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption, secure servers, and access controls.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us: