Everything you get with marketing from Pulse Digital
Email is the most underrated channel for Kenyan businesses. It costs almost nothing to send, it lands in a channel your customer already checks daily, and the ROI is typically 20 to 40 times spend when the flows are set up properly. Most brands ignore it because it feels old, or run one monthly newsletter that nobody opens.
We set up and manage email programmes for e-commerce brands, professional services, schools, non-profits and B2B software companies across Kenya. Every engagement includes tool setup or migration, list growth, automation flows, campaign calendar, deliverability monitoring and reporting.
Tools we work with
Klaviyo for e-commerce (integrates with Shopify and WooCommerce out of the box). Mailchimp and Brevo for SMEs and non-profits. HubSpot for B2B lead nurturing. ConvertKit for creators and content-first brands. Customer.io and Postmark for transactional and behavioural email. We pick the platform that matches your business model, not one we're paid to recommend.
Automations that pay for the retainer by themselves
Welcome flows for new subscribers. Abandoned cart and browse abandonment for e-commerce. Post-purchase flows that turn a one-time buyer into a repeat customer. Win-back flows for customers who've gone quiet. Onboarding flows for SaaS trials. Birthday and anniversary emails that convert far above campaign averages. Segmented promotional campaigns rather than one blast to everyone.
If any of this sounds familiar, we can help.
You have a customer list but no way to email them systematically.
Your open rates are under 15% and getting worse.
Your emails land in Promotions or Spam and nobody sees them.
You send the same email to everyone regardless of what they bought or looked at.
Nobody is capturing new email signups from your site or store.
Our process
Platform setup
Klaviyo, Mailchimp, Brevo, HubSpot or whichever platform fits, including domain authentication (SPF, DKIM, DMARC).
List audit and clean-up
Remove non-engagers, segment by behaviour and re-warm your sending reputation.
Automations
Welcome, abandoned cart, post-purchase, win-back and browse abandonment flows built and tested.
Campaign calendar
Weekly or fortnightly newsletter and promotional emails, segmented properly.
List growth
Signup forms, popups, lead magnets and integrations across your site and social.
Reporting
Monthly review of opens, clicks, revenue per email and deliverability.
What changes for your business
The highest ROI channel in your marketing mix, quietly working every day.
Automations that generate revenue while you sleep.
Segmentation that stops you spamming customers with irrelevant offers.
Deliverability that lands you in Inbox instead of Promotions.
A growing list of engaged subscribers who actually want to hear from you.
Frequently asked questions
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