Everything you get with marketing from Pulse Digital
SEO in Kenya is crowded with promises and short on delivery. 'Rank #1 in 30 days.' 'First page guaranteed.' 'Cheap SEO packages from KES 5,000.' None of them work. Real SEO is a compounding investment: technical fixes now, on-page work over 60 days, content and link building for six to twelve months, and rankings that keep paying you back for years.
We've done SEO for real estate firms, law firms, medical practices, e-commerce brands, schools and B2B service businesses across Nairobi and Kenya. We rank for our own name and for the terms that bring us clients. We can show you the graphs, and we can walk you through exactly what moved them.
What our SEO engagements include
Technical SEO audit covering crawlability, index bloat, canonicalisation, redirects, Core Web Vitals, schema, sitemaps and robots. On-page optimisation: title tags, meta descriptions, heading structure, internal linking, keyword targeting per page. Content strategy tied to buyer intent, not just search volume: cluster planning, editorial calendar, briefs, and either full writing or coaching for your team. Link building through digital PR, guest posts on real Kenyan publications, directory clean-up and NAP consistency. Local SEO covering Google Business Profile optimisation, review generation and map ranking. Monthly reporting with rankings, traffic, conversions and revenue tied together.
Why most Kenyan businesses don't rank
The three most common issues we find on audits: sites that block Google from crawling important pages, thin content that tries to rank for a keyword but never answers the question, and no local signals at all (no Google Business Profile, no reviews, no consistent NAP). Fix those three and most Kenyan SMEs move from page 4 to page 1 within a quarter.
How we choose what to target
We prioritise keywords by intent, not just volume. A search like 'affordable website design Nairobi' has lower volume than 'website design' but converts at 5 to 10 times the rate because the searcher is closer to buying. Every page we build or optimise targets one primary keyword and 3 to 5 supporting phrases, and we internally link them so the whole site gets stronger.
If any of this sounds familiar, we can help.
You rank for your brand name and nothing else.
Your competitors show up on page 1 for the services you both offer.
You've paid for SEO before and got a monthly report full of screenshots but no results.
You know your site has technical issues but no one has ever fixed them.
Your Google Business Profile is barely set up, so you don't appear on the map.
You publish blog posts nobody reads because they were written for keywords, not humans.
Our process
Technical audit
Full crawl and audit covering crawlability, indexation, speed, schema, redirects and mobile experience.
Keyword and intent research
The searches your customers actually make in Kenya, mapped to pages that either exist or need to be built.
On-page optimisation
Title tags, meta, headings, internal linking and content rewrites on your money pages first.
Local SEO
Google Business Profile optimisation, review generation, citation clean-up and map ranking.
Content strategy
Cluster planning and editorial calendar so every post feeds a service page.
Link building
Digital PR, guest posts and outreach to real Kenyan publications, not link farms.
Reporting
Monthly ranking, traffic, conversion and revenue reporting tied to what we shipped.
What changes for your business
Rankings for buyer-intent keywords, not just brand searches.
Compounding organic traffic that keeps growing after the retainer ends.
Local map pack presence for Nairobi and your service areas.
Content that ranks and reads well, not keyword-stuffed filler.
A site that finally passes technical checks Google actually cares about.
Frequently asked questions
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