E-commerce website development in Kenya

There are two ways to lose money running an online store in Kenya. Choose the wrong platform and spend the next two years fighting it. Or launch on the right platform with the wrong setup and watch shoppers add to cart, arrive at checkout, and disappear. Both are avoidable. We've built dozens of e-commerce stores for Kenyan and East African brands, and we've seen every version of both failures.

We build online stores on Shopify, WooCommerce and custom Next.js stacks depending on your catalogue size, integration needs and internal team. For most Kenyan SMEs selling between 20 and 500 products, Shopify is the fastest path to a store that just works. For brands with heavy custom logic, subscription products or multi-vendor requirements, custom stacks are the right call. We help you pick, we don't force a platform.

M-Pesa checkout done properly

Every store we build for the Kenyan market has M-Pesa as a first-class payment method, not a bolt-on. That means Daraja STK push integration, proper webhook handling so orders update instantly when payment clears, retry logic when the network stalls, and clear customer messaging when a payment fails. We also integrate Flutterwave, Pesapal, Stripe and PayPal so international shoppers can check out with cards.

Product pages that actually sell

A product page's job is to answer objections before the shopper thinks of them. We design product pages with real photography guidance (or in-house shoots via partners), clear size and material info, delivery estimates by county, return policies, review widgets and cross-sell blocks. We optimise for the mobile screen because that's where 75%+ of your buyers are shopping from.

Delivery, logistics and post-purchase

We integrate common Kenyan couriers (Sendy, G4S, Fargo, Pick Up Mtaani) and set up automated SMS and email notifications so buyers know exactly where their order is. Abandoned cart emails and WhatsApp nudges recover 15 to 25% of lost checkouts on average. We build all of that into the launch.

SEO for e-commerce

Category and product pages are ranked and indexed separately. We structure your catalogue for search from the start with clean URLs, canonical handling for variants, Product schema, breadcrumb schema, and content-rich category pages that answer buyer questions before they Google them.