Everything you get with marketing from Pulse Digital
Google Ads is the fastest way for a Kenyan business to appear in front of people who are already searching for what you sell. It's also the fastest way to burn a marketing budget if the campaigns are set up badly. Broad match keywords, generic ad copy, homepage landing pages and no conversion tracking is a recipe for spending KES 100,000 and getting three enquiries you can't attribute.
We run Google Ads for law firms, real estate developers, private schools, medical clinics, home services, e-commerce brands and B2B software companies across Kenya. Every account is set up with the same discipline: tight keyword themes, exact and phrase match dominant, purpose-built landing pages, GA4 conversion tracking with enhanced conversions, and weekly optimisation reviews.
Campaign types we run
Search campaigns for high-intent keywords: 'lawyer Nairobi', 'apartments Kilimani for rent', 'car AC repair Nairobi'. Performance Max for e-commerce brands that need to be everywhere Google shows ads. YouTube campaigns for consideration and remarketing. Display and remarketing to bring back visitors who didn't convert. Shopping campaigns for e-commerce catalogues, integrated with Merchant Center. Local Services Ads for eligible service categories in Kenya.
How we lower your cost per lead
Better Quality Scores through tight ad group structure, relevant ad copy and matched landing pages. Negative keyword lists that stop your budget going to searches you don't want. Bid adjustments by device, location, time of day and audience. Conversion-focused bidding strategies (Maximise Conversions, tCPA, tROAS) only when there's enough data to trust them, and manual bidding until then. Landing page CRO to raise conversion rates from the same clicks.
If any of this sounds familiar, we can help.
You're spending on Google Ads but leads are expensive and low quality.
Half your budget goes to searches that aren't even relevant to your business.
You have no idea which keywords or ads actually make you money.
Ads send clicks to your homepage, so nothing converts.
Your account was set up by the last agency and no one has touched it in months.
Our process
Account audit
Full audit of your current Google Ads account: structure, keywords, negatives, ads, landing pages and tracking.
Tracking setup
GA4, GTM, enhanced conversions and CRM integration so we know what's actually driving revenue.
Restructure or launch
Tight campaign and ad group structure with matched search themes and landing pages.
Ad copy and creative
Multiple RSA variants per ad group, tested and rotated weekly.
Weekly optimisation
Negative keyword mining, bid adjustments, budget shifts and creative tests every week.
Monthly reporting
Spend, leads, cost per lead, revenue and next-month plan, in plain English.
What changes for your business
Lower cost per lead through better structure and Quality Score.
Clean conversion tracking tied to your CRM.
Landing pages that turn clicks into leads at 2 to 4x the industry average.
Weekly optimisation, not set-and-forget.
Reports you can act on, not just look at.
Frequently asked questions
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