Everything you get with design from Pulse Digital
Sending paid ad traffic to your homepage is like advertising a specific dish and dropping diners at the entrance of the mall. Some will find their way. Most will leave. A landing page fixes that. It matches the promise of your ad, removes distraction, and gives visitors exactly one thing to do: enquire, book, sign up or buy.
We design and build landing pages for Kenyan brands running Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and outbound campaigns. Every page is scoped around a single primary keyword and a single conversion goal. We handle copy, design, development, form integrations, tracking and A/B test setup in one engagement so nothing falls between disciplines.
What we deliver
A dedicated URL per campaign, so your ads spend doesn't leak into the rest of your site. Copy written for the specific audience your ad targets, not generic homepage speak. Mobile-first design tested on actual Android phones. Forms integrated with your CRM, WhatsApp Business or email tool. Google Tag Manager, GA4 and Meta Pixel installed and tested with real events. Optional Hotjar or Microsoft Clarity for session recordings so you can see where people drop off. A/B test variants set up in Google Optimize or VWO when the budget justifies it.
Where landing pages beat homepages
The average homepage tries to serve five audiences with one page. A landing page serves one audience with one message. On paid ads, that discipline typically doubles conversion rates on the same traffic. It also improves your Quality Score in Google Ads and your relevance score in Meta, both of which lower your cost per lead over time.
If any of this sounds familiar, we can help.
You're spending money on ads but sending clicks to a homepage that never converts.
Your Quality Score in Google Ads is low and every click costs more than it should.
You can't tell which ads actually generate leads because tracking was never set up properly.
You have a launch coming up but no page that speaks specifically to the new audience.
Testing changes to the site is impossible because it's tied to your main brand pages.
Our process
Campaign brief
We work with your ads team to align on audience, offer and success metric.
Copy and structure
Message-first writing that mirrors your ad promise and answers the objection stack.
Design and build
Fast mobile page with a single CTA, forms and payment integrated where relevant.
Tracking setup
GA4, Meta Pixel, GTM, conversion API and CRM handoff configured and QA'd.
Launch and iterate
Live with your campaign, monitored weekly, iterated on based on real data not guesses.
What changes for your business
2 to 4x higher conversion rate compared to sending paid traffic to your homepage.
Lower cost per lead through higher Quality Score and relevance.
Clean tracking so you know which ads and audiences actually make money.
Fast turnaround: most pages ship in 5 to 10 business days.
A/B test-ready structure so you can keep improving after launch.
Frequently asked questions
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