Everything you get with marketing from Pulse Digital
The Kenyan influencer market is one of the most active in Africa, and one of the messiest. Prices vary wildly for identical audiences. Fake followers are common. Deliverables get skipped without consequence. Founders often end up paying for reach they never see and content they can never use.
We run influencer campaigns as a proper media buy. We source creators from a vetted roster covering fashion, food, tech, finance, motoring, real estate, beauty, education and lifestyle. We negotiate scope, rights and timelines in writing. We brief creatively but leave enough room for the creator's voice. And we report on actual outcomes: reach, engagement, click-throughs, discount code redemptions and, where relevant, revenue.
Campaign types
Product seeding to micro-influencers (10k-100k) for authentic reviews and UGC. Paid partnerships with mid-tier creators (100k-500k) for reach and consideration. Ambassadorships with select creators for long-term brand association. TikTok Spark Ads and Instagram partnership ads to amplify creator content through paid distribution. Event and launch activations where creators show up, create content and amplify live.
How we protect your budget
Follower and engagement audits before we sign anyone: audience geography, engagement authenticity, past sponsored content performance. Contracts covering deliverables, usage rights, exclusivity windows and payment terms. Content approval workflows to protect your brand without killing creator voice. Post-campaign reporting with actual numbers, not screenshots the creator picked.
If any of this sounds familiar, we can help.
You paid an influencer and got one story that vanished in 24 hours.
You can't tell if follower counts are real or bought.
There's no contract, so nobody can enforce deliverables.
The content is off-brand and unusable in your ads.
You have no way to attribute sales to a specific creator.
Our process
Brief
Business goal, audience, budget, tone, must-haves and no-gos.
Sourcing and vetting
Shortlist of creators matched to your audience, with authenticity and past-performance data.
Negotiation and contracts
Written scope, deliverables, usage rights, payment terms and exclusivity.
Briefing
Creative brief that protects the brand without over-scripting the creator.
Content approvals
Preview and approve content before posting.
Amplification
Boost top-performing creator content as Spark Ads or partnership ads.
Reporting
Reach, engagement, clicks, code redemptions and revenue where measurable.
What changes for your business
Vetted creators with authentic audiences.
Contracts that make sure you get what you paid for.
Usable content you can reuse in ads and on-site.
Amplification through paid distribution for a fraction of the cost.
Attribution tied to real business outcomes.
Frequently asked questions
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