Everything you get with marketing from Pulse Digital
SMS in Kenya is the channel with the highest guaranteed reach. It doesn't need data. It doesn't need an app. It shows up in the same inbox as M-Pesa messages, which is the most-checked inbox on any Kenyan phone. The catch is that Kenyans are also allergic to SMS spam, so the difference between a campaign that lifts revenue and one that burns your list is the difference between good execution and bad.
We run SMS marketing for retail chains, banks, schools, courier companies, e-commerce brands, service businesses and non-profits across Kenya. We work with Africa's Talking, Twilio, Bongatech, Advanta and Onfon depending on your volume, geography and integration needs.
What we set up
Sender ID registration and approval through the CA of Kenya. Two-way SMS for customer replies and order confirmations. Bulk campaign sending with segmentation and A/B testing. Transactional SMS for OTPs, order updates, appointment reminders and payment receipts. Opt-out handling and consent management to stay compliant with the Kenya Data Protection Act. Integration with your CRM, e-commerce store and WhatsApp Business API for multi-channel flows.
When SMS beats every other channel
Urgent notifications (delivery arriving, appointment tomorrow, payment received). High-value promotional windows (flash sales, event tickets, limited stock). Reaching customers on feature phones or with limited data. Elderly or non-tech-savvy audiences. Any moment where you need to know the message was seen.
If any of this sounds familiar, we can help.
You send bulk SMS through a friend's aggregator and half the messages never arrive.
Your sender ID keeps getting rejected or expiring.
You have no way to see who opened or clicked what.
Your CRM and SMS tool don't talk to each other.
You're not sure if your campaigns are compliant with the Data Protection Act.
Our process
Provider selection
Africa's Talking, Twilio, Bongatech or another aggregator based on volume and reliability needs.
Sender ID registration
Compliant registration through the Communications Authority of Kenya.
Integration
Connect to your CRM, e-commerce store or booking system for triggered and transactional SMS.
Segmentation and templates
Split your list, build templates and set up opt-out handling.
Campaigns
Send, test, measure delivery and click-through, iterate.
Reporting
Monthly delivery rates, click-throughs, conversions and cost per outcome.
What changes for your business
98%+ open rates and near-instant reach.
Compliant sender ID that doesn't get blocked.
Two-way conversations that feed your CRM.
Multi-channel flows combining SMS, email and WhatsApp.
Reporting on delivery, engagement and revenue by campaign.
Frequently asked questions
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