Everything you get with automations from Pulse Digital
Most Kenyan SMEs don't have a shortage of leads. They have a shortage of hours. Enquiries come in through Instagram DMs, WhatsApp, Facebook Messenger, contact forms, walk-ins and phone calls. Someone has to copy them into a spreadsheet, follow up, send a quote, chase payment and update the boss. By the time the team has done all that, half the leads have gone cold.
That's where automation earns its keep. We build workflows that catch every enquiry, route it to the right person, log it in a CRM, trigger a follow-up if no one responds in an hour, and roll everything up into a weekly report the founder can actually read. The same infrastructure handles invoicing, receipts, delivery updates, review requests and onboarding.
Tools we build on
Zapier and Make.com for connecting cloud apps. n8n when you need self-hosted flows for privacy or cost reasons. Airtable, Notion and Google Sheets as lightweight databases. HubSpot, Zoho, Pipedrive and Salesforce as full CRMs. Twilio, Africa's Talking and WhatsApp Business API for messaging. OpenAI and Anthropic APIs when a workflow needs AI to summarise, classify or reply. We're platform-agnostic and pick what fits your budget and team.
Common workflows we ship
Every new Instagram DM logged as a lead in your CRM with sentiment tagged. Every WhatsApp enquiry acknowledged in seconds while a human takes over during working hours. Every contact form submission triggers a personalised email and a Slack ping to the sales team. Every M-Pesa payment matched to an invoice and receipted automatically. Every 30-day churn risk in your customer list surfaced to the account owner. And every Monday morning, a founder dashboard showing new leads, revenue, and where things are stuck.
Why this matters for Kenyan businesses
Kenyan customers expect fast replies. A DM that sits for 12 hours is a lost sale, especially in fashion, food, real estate and services. Automation buys you response speed without hiring more staff. It also buys you sanity: reporting stops being a Sunday-night spreadsheet job and becomes something that shows up in your inbox by itself.
If any of this sounds familiar, we can help.
Enquiries slip through the cracks because they come from too many channels.
Your team spends half their day copying data between WhatsApp, spreadsheets and email.
Weekly and monthly reports are always late because someone has to build them by hand.
Follow-ups depend on whether a specific person remembered to send them.
Invoices, receipts and payment matching are done manually and errors keep happening.
You know something is broken in your funnel but nobody has time to actually track it.
Our process
Audit
We map every tool, spreadsheet and manual step your team uses in a typical week.
Prioritise
We pick the 3 to 5 workflows with the biggest time or revenue upside and scope them first.
Build
We implement in Zapier, Make.com or n8n, connected to your CRM, messaging and finance tools.
Test
We run each workflow end to end with real data before switching your team over.
Handover and monitoring
Your team gets documentation, a monitoring dashboard and a support line when something breaks.
What changes for your business
Faster reply times on every customer channel without hiring.
10 to 20 hours per week returned to your team.
Fewer errors in invoicing, payment matching and CRM data.
Real-time visibility on leads, revenue and bottlenecks.
Systems that scale with the business instead of breaking at the next growth step.
Frequently asked questions
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