Everything you get with marketing from Pulse Digital
The top three results on Google Maps get more than 60% of all clicks for local searches. If someone in Nairobi searches 'dentist in Westlands' or 'car service Kilimani' and you're not in that map pack, you don't exist to them. Local SEO is how you get there and stay there.
We work with restaurants, salons, clinics, tutors, real estate firms, garages, gyms and every other kind of local Kenyan business that lives or dies by customers who search from a phone. Our local SEO process is different from traditional SEO because the ranking factors are different: proximity, relevance, prominence and review signals matter more than backlinks and DR.
What we do
Full Google Business Profile optimisation: categories, services, attributes, opening hours, photos, posts and Q&A. Review generation systems that get your happy customers to leave reviews without spamming them. Response templates for good and bad reviews. Citation clean-up across Yellow Pages Kenya, BrighterMonday, Business Daily directory, Kenyan chamber of commerce listings and industry-specific directories. NAP consistency (Name, Address, Phone) across every mention of your business online. Local landing pages for each area you serve (Westlands, Karen, Kilimani, Runda, Kileleshwa, Ruaka, etc.) with real local content, not templated pages.
Why local SEO is fair game for small businesses
You can outrank a huge chain in the map pack because Google favours proximity and reviews as much as brand size. A local dentist in Kilimani with 80 five-star reviews beats a national chain with none. That's the game we play, and small businesses can win it.
If any of this sounds familiar, we can help.
You don't appear in Google Maps when people search for your service near you.
Your Google Business Profile is half-set-up or was claimed by someone who left the company.
You have five great reviews and nothing since 2023.
Your business name, address and phone number appear differently on ten different sites.
Competitors with worse products outrank you because they figured this out first.
Our process
GBP audit
Full review of your Google Business Profile, categories, services, photos and posts.
Citation audit
Find every place your business is listed online and fix NAP inconsistencies.
Optimisation
Rewrite your GBP, upload proper photos, set up services, add attributes and post weekly.
Review systems
Automated review requests via SMS and WhatsApp after purchase or service.
Local landing pages
One page per service area with real local content and local schema.
Monthly reporting
Ranking in map pack, calls from GBP, direction requests and website clicks.
What changes for your business
Consistent map pack rankings in your service areas.
More calls and direction requests directly from Google.
Growing review base that builds trust before customers even visit your site.
Clean, consistent presence across every directory that matters.
Local landing pages that also rank organically for area-based searches.
Frequently asked questions
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